G-Star RAW for the Oceans ///

G-Star RAW for the Oceans | GregoryWest

Speaking of Pharrell Williams collaborations, the G-Star RAW for the Oceans project uses something called Bionic Yarn, which turns retrieved ocean plastic into high-performance fabrics. For example, this dark indigo denim trench coat has a 40/60 composition of recycled plastics and cotton, with a subtle marine-inspired pattern hinting at its origins. This initiative has already managed to remove more than ten tons of plastic from our oceans which, sadly, pales in comparison with the mess that’s still out there; but it certainly begins to make a dent in scenes like the one below.

G-Star RAW for the Oceans | GregoryWest