I’m probably in the minority on this, but I love trailers – especially the extended-cut, cinematic ones. I always make sure I’m at the movies well before the previews start, and one of my favourite ways to waste an hour is catching up on the latest iTunes Trailers entries. I’m not an undiscerning fan, though – there are plenty of lazy, linear, abridged versions of their respective films. What I’m after is the pinnacle of this medium, where trailers are compelling enough to stand on their own as works of art. Here are three of my favourite examples in which the perfect combinations of visuals and music result in trailers that are often as good (or maybe even better) than the movies or games they were meant to promote.

Garden State (Let Go by Frou Frou)

Assassin’s Creed Unity (Everybody Wants to Rule the World by Lorde)

Epic (The Lightning Strike by Snow Patrol)